Digital Marketing

Gain the knowledge and creative skills to plan, design, and manage impactful digital marketing strategies across today’s most relevant platforms.

Throughout this 52-week online diploma program, offered 100 % online with live interactive classes, you’ll master how to promote products and brands through social media, search engine marketing, analytics, and emerging digital channels. You’ll learn to interpret data, create compelling campaigns, and deliver measurable results in today’s global digital marketplace.

Become a Confident Digital Marketing Professional

During the Marketing – Digital Engagement Strategy Diploma program, you’ll learn:

Introduction to Marketing
Introduction to Analytics
Marketing in a Connected World
Customer Segmentation and Journey Mapping
Online Advertising and Programmatic Trading
Search Engine and Performance Marketing
Paid Search
Social Media Marketing
CRM Strategies
Digital Transformation Strategy
Content Creation and Curation
Web and Conversion Analytics

You’ll also complete a 300-hour practicum so that you’ll graduate with confidence in your skills and abilities.

Professional Pathways:

Graduates of this diploma are prepared to begin dynamic careers in digital marketing, advertising, and brand management.

Possible roles include:

Digital Marketing Analyst
Advertising Account Executive
Advertising and Promotions Coordinator
Advertising Account Executive
Assistant Brand Manager
SEO/SEM Specialist
Social Media Strategist
Content Marketing Associate
Marketing Consultant

This diploma equips you with the creative, analytical, and strategic expertise to drive brand growth and customer engagement in any industry.